The two companies will work together to design, develop, and deliver free games that can be distributed over the internet or through television set-top boxes. Some titles will be sponsored by select advertisers that provide “pre-roll” advertisements that players must view before they can start their game. Other titles will be “advergames,” an emerging category of branded games that are typically sponsored by large corporations. Advergames usually feature the sponsor’s products and mascots in the game itself."