'Enabling The Console Everywhere:' Ictv, Zodiac Gaming™ Reach Agreement For Headendware-Based Itv Game Development

    SAN FRANCISCO (April 3, 2005) - ICTVT, creator of HeadendWareR, the broadband industry's most powerful platform for the delivery and distribution of compelling interactive television content, and Zodiac GamingT, a leading developer of advanced interactive games for digital set-top boxes, today announced an agreement for the development of Zodiac games for the HeadendWare platform.

    The agreement enables Zodiac to bring its existing titles to the HeadendWare content lineup, allowing play using any digital set-top box and standard remote controls. Going forward, Zodiac and ICTV will collaborate to optimize the play experience and capital characteristics of the games service with intelligent menuing, community based gaming, and personalization services via the HeadendWare platform.

    ICTV will demonstrate advanced Zodiac games on the HeadendWare platform at its booths, #707 and in the GameNet pavilion, at the NCTA National Show April 3-5 at the Moscone Convention Center in San Francisco.

    "Zodiac has established a real leadership position within the industry for the development of 'in-box' games for the Scientific Atlanta platform," said Peter Schultz, director of solutions marketing for ICTV. "This agreement will truly enable the console experience everywhere, by using HeadendWare to bring Zodiac's same outstanding content and play characteristics to any broadband network provider, regardless of the set-top platform."

    "Bringing our games to the HeadendWare platform opens a whole new world of opportunity for broadband network operators and ourselves," said Alex Libkind, president and CEO of Zodiac Gaming. "The ability to expand the footprint of our existing game distribution to the millions of thin-client boxes already installed, and to use HeadendWare when necessary to support more complex titles will provide network operators with new ways to attract and retain iTV subscribers."

About HeadendWareR

   ICTV's HeadendWare platform enables network operators to deliver compelling interactive content and applications, including animation, high-fidelity audio and full-motion video, to any digital set-top box. Using headend-based processing power and the existing digital plant, HeadendWare removes set-top box and middleware constraints on the delivery of compelling interactive multimedia content and allows TV-friendly activity that cannot be matched by satellite competitors.

    With HeadendWare application servers located anywhere on the operator's network or outsourced, an operator's entire digital subscriber base can interact with robust multimedia applications developed with standard PC, Web and Java tools using existing set-top boxes and remote controls. HeadendWare supports the latest versions of HTML, JavaScript, Java, Windows Media PlayerR, FlashR, RealPlayerR and QuickTimeR, enabling network operators to provide subscribers with a limitless array of content and applications.

About ICTV Inc™

   ICTVT provides enabling infrastructure for the delivery of new television services to broadband subscribers. The company offers a solutions-oriented approach to new television services that combines the standards-based technology of ICTV's HeadendWareR platform with a portfolio of branded iTV applications that can be deployed today. The solution-based approach offers operators one of the highest returns on bandwidth and incremental capital of the iTV services available today. Strategic investors include Adelphia, Liberty Media, Motorola, OpenTV, Cox Communications and Lauder Partners.

    Based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom, the company has been issued 23 patents and has numerous patents pending, ensuring protection of its unique and innovative television services solution. ICTV is a member of the Motorola Horizon and Scientific-Atlanta CreativEdge Developer's Programs. For more information, visit www.ictv.com.

About Zodiac Gaming

   Zodiac Gaming is a developer, publisher and distributor of interactive games delivered through digital cable set-top boxes, allowing consumers to play a wide range of single and multiple player games on their televisions using a simple remote. Zodiac Gaming provides cable operators and their customers a large suite of highly interactive games in all major games for their digital set-top boxes. For more information, please visit www.zodiacgaming.com.

HeadendWare is a registered trademark and ICTV is a trademark of ICTV, Inc.