Zodiac Gaming™ Chosen By Pixelplay To Develop Scentific Atlanta Version Of Tetris® Brand

    New York( April, 11, 2005) - Zodiac Gaming LLC, a market leader in the development of interactive games for the digital television set-top box platform has been retained by PixelPlay, the leading provider of entertainment and state-of-the art technology for emerging platforms including Interactive TV, to develop the single-player Scientific-Atlanta version of its popular Tetris branded interactive TV game.

    The game features Zodiac's advanced graphics, multi-channel sound and advanced animation engines was unveiled and demonstrated at PixePlay's booth last week at the NCTA National Show in San Francisco.

    "We are very pleased that PixelPlay, a leader in entertainment and state-of-the-art technology for emerging platforms has utilized Zodiac's advanced game technologies for PowerTV and has agreed to bring this classic game to life on the PowerTV native platform," says Alex Libkind, President and CEO of Zodiac Gaming. "It is another step in the growth of Zodiac as we continue to lead the way in advanced game technology."

    "We are excited to be working with Zodiac Gaming, a industry leader in the development of interactive games for the digital set-top box platform, to bring this notable brand to the native PowerTV-powered Scientific-Atlanta set-top box," said Ron Chaimowitz, CEO of Pixel Play. "This enables our select service providers to add valuable content to their interactive entertainment offering that is suitable for a broad audience. Now digital television subscribers on the Scientific-Atlanta platform will be able to enjoy this classic game in a new and exciting interactive format."

ABOUT ZODIAC GAMING

   Zodiac Gaming is a leading developer, publisher and distributor of interactive games delivered through digital set-top boxes, allowing consumers to play a wide range of single and multiple player games on their televisions using a simple remote. Zodiac Gaming provides cable operators and their customers a large suite of highly interactive games in all major genres for their digital set-top boxes. http://www.zodiacgaming.com.

ABOUT PIXELPLAY

   PixelPlay is the leading provider of entertainment and state-of-the-art technology for emerging platforms including interactive television, Internet, IPTV, and mobile devices worldwide. The Company creates and distributes games featuring many top brands including Asteroids(tm), MonopolyR, ScrabbleR and popular children's brands such as Little Bear and Reader RabbitR. These notable brands combined with PixelPlay's patented JIVE(tm) Technology which enables consumers to experience cross-platform, multi-player interaction, allows the Company to provide highly profitable entertainment services to MSOs and wireless carriers. Headquartered in New York, PixelPlay was recently formed by the combination of Pixel-Technologies and PlayTV. As a result, the Company's executive management team has more than 50 years combined experience in media technology and entertainment and is now a driving force in the ITV industry. In 2004 PixelPlay was named "EchoStar Developer of the Year" and is recognized as a Mobility Preferred Partner by Microsoft, which presented PixelPlay with their Entertainment Application Developer of the Year Award." For more information, please visit www.pixelplay.com