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Zodiac Gaming has launched a subsidiary that will focus on publishing and marketing "branded" games for the digital set-top box environment. The subsidiary, Zodiac Branded Gaming (ZBG), has scored its first deal, an exclusive arrangement with Speed Racer Enterprises. Under the agreement, ZBG will build several Speed Racer games that enable players to take the virtual wheel of the trademark Mach 5. The first title is expected to launch "in the next few months." "By partnering with instantly-recognized brands, we hope to accelerate awareness of set-top box gaming," said Paul Niehaus, EVP of business development at Zodiac, and president of ZBG. ZBG said it is presently in discussions with other "high-profile" brands. |
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