Company

SCHEMATIC AND ZODIAC GAMING™ PARTNER,

OFFER IMMEDIATE OPPORTUNITY TO INCREASE

AVERAGE REVENUE PER CABLE SUBSCRIBER

Combined User Interface Expertise and Graphics Engine Technology Gives Cable Companies Ability to Implement Next-Generation Video-on-Demand, Games-on-Demand, Channel Guides, and On-Screen Customer Service for Current Set-top Boxes
April 10, 2006

NCTA National Show Ц Atlanta Ц April 10, 2006 Ц Schematic, the full service interactive agency, and Zodiac Gaming, a leading cable systems integrator, developer, publisher and distributor of games via digital set-top boxes, announced today, a partnership to deliver next-generation features to cable set-top boxes. Leveraging SchematicТs award winning User Interface design and ZodiacТs superior graphics, sound and integration engine, the partnership provides cable operators the opportunity to enhance the capabilities and features available on their current install base of set-top boxes, immediately increasing the average revenue per cable subscriber.

"Cable companies can not afford to wait five to 10 years before the next-generation of boxes are rolled out to their customers. The current landscape is changing fast as satellite providers and various triple play ventures are taking market share," said Steven Spieczny, senior vice president of business development, Schematic. "The partnership between Schematic and Zodiac Gaming™ is an immediate way for cable companies to differentiate their offerings and maximize the value of each current subscriber."

The new partnership combines Schematic and ZodiacТs expertise to deliver super user experience and interface via better animation, transitions and overlays, a richer color palette and alpha channels. ZodiacТs enhanced graphics engine pushes the capabilities of current set-top boxes allowing Schematic to implement next-generation User Interface design to the receivers that are already in digital cable customersТ homes. The result is more dynamic video-on-demand, games-on-demand, channel guides and on-screen services and support.

"The two companies have collaborated in the past for Cablevision Systems Corp., on the multiple Emmy award-winning iO: Interactive Optimum® digital cable service. As of March 2006, "more than 2 million iO customers, two-thirds of Cablevision's cable customers are iO digital cable customers, the highest digital penetration in the nation." In the companyТs "fourth quarter and full year 2005 results," Cablevision announced "Cable Television Average RPS of $100.46, up $3.77 or 3.9% for the quarter and $12.13 or 13.7% for the year."

"With the amount of success we have had in working together previously, it only makes sense that Schematic and Zodiac partner formally to bring our industry-changing offering to more cable companies," said Michael Rivkin, CEO, Zodiac Gaming™. "Our combined expertise puts a value proposition on the table that no one else in the market can provide. There isnТt a cable company out there that shouldnТt talk to us to see how we can improve their interactive TV offerings and in doing so greatly enhancing their bottom line."

Both Schematic and Zodiac Gaming™ representatives will be on-site (booth #3619) at the NCTA National Show, April 9-11, 2006 in Atlanta.

About Zodiac Gaming™

Zodiac Gaming™, a DevelopOnBox company, is a leading developer, publisher and distributor of interactive games delivered via digital cable set-top boxes. Zodiac Gaming™ solutions allow consumers to play a wide range of single and multiplayer games on their televisions using a simple remote. Zodiac Gaming™ provides cable operators and their customers a large suite of highly interactive games in all major genres for their digital set-top boxes. Zodiac Gaming™Тs graphics, sound, and compression engines bring the most advanced interactive technologies to the set-top box. http://www.zodiacgaming.com

About Schematic™

Schematic is a full service interactive agency. Headquartered in Los Angeles with offices in New York, the firm provides user interface, design and technology solutions for the Web, advanced devices and television. Schematic serves clients in multiple industry verticals and develops across a wide array of platforms, including set-top boxes, game consoles, mobile devices, and the Internet.

SchematicТs clients range from Fortune 500 consumer brands to worldwide media conglomerates including Microsoft, Accenture, Intel, Yahoo!, Turner, Discovery, Sony, CBS, Sci Fi Channel, Panasonic, Cablevision, Comcast, Starz, Bravo, PBS, CNN.com, Fox, AmpТd, MTV, AOL, BMW, Target, The Weather Channel, Pfizer, NFL Network, and others. For more information, please visit www.schematic.com.


For Schematic, please contact:
Asif Husain
Fusion PR
(310) 481-1431, Ext. 14
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