ZODIAC INTERACTIVE UNVEILS POWERUP AMS AT 2010 CABLE SHOW

Advanced Messaging Solution is Industry's First Server–Based Offering
To Deliver 2–Way Connectivity Between STBs and Mobile Internet Devices

Los Angeles (May 11, 2010) — Today from CableNet BOOTH ES–7 at the Cable Show 2010, Zodiac Interactive (www.zodiac.tv) unveiled its PowerUp Advanced Messaging Solution (AMS), the world's first server–based offering to deliver multi–screen, bi–directional connectivity between set–top boxes (STBs) and mobile Internet devices. This state–of–the–art innovation is Zodiac's latest technology in addition to its field–proven, Interactive TV (iTV)PowerUp Platform. PowerUp is currently integrated into more than 10 million STBs.

Zodiac Interactive's PowerUp AMS provides a non–intrusive and non–disruptive means through which cable operators and service providers can unify Web and mobile–based messaging services with legacy and next generation set top box (STB) technologies. By facilitating 2–Way connectivity across all screens, including all Web, mobile, gaming and STB platforms, PowerUp AMS enables multi–screen convergence for all messaging services.

"With the tidal wave–like emergence of mobile Internet computing in today's Cable ecosystem, it is clear that PowerUp AMS is entering the market as the right solution at the absolute right time," said Brandon Brown, Zodiac Interactive CEO. "For years, MSOs have counted on Zodiac to provide them with the next–generation, cost–effective software for interactive TV, and PowerUp AMS is no exception. This first–of–its kind solution will enable service providers to quickly deploy new, personalized, subscriber–level services that will not only increase their customer base and competitive advantage, but also reduce expenses and churn."

PowerUp AMS Features & Functionality:

• Platform Agnostic: Deployable regardless of the set top platform and network
• Cost-effective: Server–based, therefore is deployed quickly and easily with minimal integration concerns and low resource utilization
• Aggregation and Delivery: Aggregates and provides content and information properly formatted to the set top device
• Technological Heritage: PowerUp AMS is another example of Zodiac's expertise in developing technology that is robust yet can operate well in resource–constrained environments.
• Pathway to new Apps: Incorporate tweets, Facebook updates, RSS feeds, broadcast "walled garden" content, and any other applications able to be invoked by addressable set top box messages

Zodiac Interactive PowerUp AMS is currently being tested in live trials. Please visit CableNet Booth ES–7 for a demonstration.

About Zodiac Interactive

Zodiac Interactive is an industry–leading and Emmy winning developer of software for interactive television. Zodiac's PowerUp™ Framework is cross–platform software that unifies and enables advanced TV applications across multiple set–tops. The core of PowerUp, with its open APIs and libraries, makes it easy for operators to develop and deploy advanced TV services, such as user interfaces, EBIF, EPGs, tru2way, VOD, Web-Services, and other features demanded by operators today. For more information, visit www.zodiac.tv.

Interactive Television 2.0 and PowerUp are trademarks of Zodiac Interactive. EBIF and tru2way are trademarks of Cable Television Laboratories, Inc. Other company, product and service names mentioned herein may be trademarks or service marks of their respective owners.

###

Contacts:

Mostafa Razzak
JMR Worldwide (for Zodiac)
212.786.6036
This email address is being protected from spam bots, you need Javascript enabled to view it