VALLEY STREAM, NY – May 12, 2008 – Zodiac Interactive, a multiple Emmy-nominated and Emmy award-winning developer of software for interactive television, today announced its participation at The Cable Show ’08, the cable industry’s premier convention, May 18–20 in New Orleans.  In CableNET® 2008, which is co-sponsored by CableLabs® and the NCTA (National Cable Telecommunications Association), Zodiac will display its tru2waytm framework, PowerUp for tru2way, which enables TV widgets (called Zidgets), such as local restaurant search, click-to-call, multi-player games, photosharing, weather, traffic, sports scores, and local news, etc. – all without disrupting the TV viewing experience.  These demonstrations can also be found across The Cable Show’s exhibit floor in Zodiac’s partner booths, including Advanced Digital Broadcast (booth #841), who will demonstrate multiple tru2way platforms, Alticast (booth # 3505), Motorola (booth #1405) and Thomson (booth #941). 

"We’re excited that so many leading tru2way companies have recognized Zodiac applications in tru2way," said Michael Rivkin, Zodiac’s CEO. "Zodiac espouses the central tenant of tru2way, which allows for portability across multiple devices and stacks.  We have been able to easily make our applications available to multiple set-top boxes and stack vendors, and have proven the platform’s basic principle to build once and easily deploy across multiple platforms."

Additionally, in suite #ES1, Zodiac will demonstrate its PowerRamp (On Ramp to OCAP) platform and middleware solution.  A Java-based JSR242 compliant platform, PowerRamp is a migration path to tru2way technology, giving operators with millions of deployed legacy set-tops a path to tru2way-like features.  With PowerRamp, operators do not have to replace their existing set-top boxes and can still run advanced TV 2.0 applications, user interfaces and guides.

“Our participation at The Cable Show this year is exceptional because we have a mature set of tru2way technology and applications on display across the entire show floor, demonstrating to cable operators just how powerful tru2way technology can be, to them and their subscribers,” said Alexander Libkind, Zodiac’s co-founder and Chief Operating Officer.  “And with our PowerRamp solution, we can give operators tru2way capabilities, today, without forcing them to wait for a complete tru2way rollout.  Also, instead of having to support both JAVA and legacy applications, as part of a tru2way rollout, with PowerRamp, operators can build an application once in JAVA and easily migrate it to tru2way.”

Zodiac Interactive, the Interactive Television 2.0 Company™, is a multiple Emmy-nominated and Emmy award-winning developer of software for interactive television.  The company also runs one of the world’s premier studios for interactive television games and applications.  For more information, visit www.zodiac.tv .
The Interactive Television 2.0 Company is a trademark of Zodiac Interactive.  CableNET, tru2way and CableLabs are trademarks of Cable Television Laboratories, Inc. Other company, product and service names mentioned herein may be trademarks or service marks of their respective owners.